Two days ago, Apple launched its new product and found the same remarks at the release of the iPhone:
- this is not an innovation, there is nothing new it's just marketing ...
- lacks the flash
- there is no camera
- It is not multitasking
It is surprising that people's memory is also short: the output of the iphone is only two and a half years and today nobody questions the innovative side of the iPhone.
A quick flashback: Invention and Innovation iPhone
The two words encompass different things:
Most of the inventions relates to the iPhone software: the new man-machine interface even if the gestures used There was nothing new (see Microsoft's Surface) interface does not correspond to anything that existed before. He had to invent a solution that fits on a screen of 3.5 "where everyone working on the type of screen wall Minority Report
hardware side, leading to the invention of the iPhone is a widescreen (3.5 "at a time when meant large 2.8-inch) touchscreen, and multipoint capacitive. The importance of this screen has been underestimated: without quality interface was inefficient and meet the 4 parameters in one screen is still quite rare: the latest flagship of the Nexus One Google does not, moreover, multicast.
For me, innovation is beyond the technical capability of a device: it must go beyond the fact that a well trained person is able to use a feature, you must make it accessible and used by the general public. For example Internet and the iPhone, this feature was already available on other phones before the iPhone but this feature was seldom used: between the release of the iPhone today and data traffic on the U.S. network grew by 7000%.
The iPhone with its touch interface increased the mobility of smartphones before, the smartphone was a mobile device but use requested to be stopped: the pen is accurate but requires calm and the attention. With the iPhone, one sees more and more people use their iPhone on the move. In addition the iPhone is more accessible than a device with stylus, it is lighter then press the action sought to be: we do not need to get out a pen or use a joystick to move. This is very important for small actions: if you need 4-5 s you do, if you need 10 to 30s you do not make the effort.
The iPhone is an innovation because it has changed the way people use their "smartphone": they use the subway, walking, orient themselves, to read the newspaper ...
The iPad 
These are all points of a big iPhone: shape, and lack of multitasking OS. On this point, it differs from the Tablet PC and NetPc who are small laptops. Maybe this is not an innovation but at least it's a hell of a gamble.
I think it's completely opposite point of view of interest analysis of the iPad: add to the iPhone and not the laptop is removed.
The iPhone is an extremely mobile little, you can always have it on itself, it is always easily accessible available. What are its limits? The display and sharing:
- screen to view as web sites or reading newspapers or books to a larger screen would certainly be more comfortable.
- sharing: did you try to show something on your iPhone, it is difficult (because of the screen). We must move to the caller and then it never fails, a finger touches the screen, and what you want to show is gone.
From my point of view, the iPad perfectly fulfills two goals: a larger screen that responds to two points, but even this huge margin criticized by many commentators found his interest.
course you lose mobility, it is not coming in a shirt pocket, but we gain in convenience.
inventions? Apart from a touch screen multi-touch large, there may be the new chip A4: he will see this and especially its balance between power and consumption.
An innovation? I think yes, the market is ripe for a device to read his newspaper in his chair. The public is accustomed to reading website. Readers are mature: they have become sensitive to both the starting time a PC and convenience of reading well ensconced in an armchair.
The success of Amazon Kindle and NetPC are two good indicators of the existence of a need:
- reading on an eBook for the Kindle
- the PC is too full for a large number of user: User NetPC is limited to consultation internet and writing emails, blogs or sites. Maybe he watches his photos and some video on it but it does not go much further.
A priori, the iPad meets these two slices user for a price substantially identical and it offers a new range of gaming applications that were already on the iPhone.
Many commentators believe that the Kindle 2 DX $ 480 is dead. And those waiting to see the iPad before opting for the Kindle 2, mostly seem to decide to wait out the iPad.
The iPad would be able to capture any segment of users who do not really need the full power of a PC and bring them to a new type of use and application as has so well do the iPhone. If succeeds, it will be said in one or two years that the iPad was another innovation from Apple.
Success Factor for iPad
Unlike most commentators, I do not think Flash support or multi-task will be important for the iPad.
The first unknown and probably most important for me is the welcome will be made to his keyboard touch: we have seen above, I consider that a segment of users the most important is the iPad customer whose current NetPC one of their main activity is the seizure of documents. These users Wholesale consumer will touch the keyboard and their feedback will be very important in the success or failure of the iPad.
The second major unknown is to me the independence of the iPad: not the battery life but the need or not to use a Mac or PC. Will we have an iPad without owning a Mac or PC? I think some users NetPC do not have another computer. I have trouble at the moment whether the iPad requires another computer. I see that eventually the activation of the iPad imperatively require a PC. But without a PC, complete the iPad music or picture may be complicated. It does not seem intended to sync an iPhone from an iPad. In general, the lack of USB port seems to greatly reduce the possibilities of independence of the iPad. Listed
picture, Apple has already announced two connectors for the iPad: SD card reader to get photos and a USB type connector for the import of photo and video directly from the device. We saw earlier that I considered the picture as one of the major activities that should be able to handle the iPad to capture customer of NetPC, there is that Apple has taken the front. For the rest, the excellent iPhoto will play with his picture on the iPad.
Also in the picture, the absence of a video camera to chat may disappoint some potential users, but Apple eco system will not fail to overcome this lack can be corrected by Apple in a second version.
Flash Personally I have never missed on the iPhone and I think that multi-task is not necessary to establish the camera on the market. Maybe it will become available in future versions but I think it not fail to users is that the iPad.
iPad company
The iPhone has not supplanted the BlackBerry in the enterprise, but he made a breakthrough on the side of many administrators and systems are beginning to see (even in France) the first companies that adopts it.
The iPad will benefit from its output connectivity with MS Exchange unlike the iPhone and a suite of iPhone applications dedicated to the company as Salesforce instance.
Still, iPad is a device whose entire of the presentation concerned exclusively leisure. Does this mean that the iPad has no role to play in the company?
Personally, I think the population is a traveling sales target for the iPad: it is a lightweight solution that could support connected and disconnected modes to synchronize a posteriori. The screen is large enough to allow the seizure of a contract or show something to a customer.
the factory or workshop, it can be used to track work, order parts or check documentation. It will For this, the iPad shows the robustness of the elements of these aggressive environments.
iPad with 10h of battery life (if real) will allow medical personnel to make a complete tour. They can view and complete an application simply touch interface which avoids the use of a stylus could be a plus. The iPhone already has a number of professional applications dedicated to the health.
we can see, the iPad would be a great device for a number of professional uses. This can be all the more interesting it should benefit administration solutions that have been developed for the iPhone. Finally, the playful side of the aircraft could avoid the traditional resistance to change.
In these cases, we find that the strength of the iPad
- based on an ability to be immediately available: no startup time.
- considerable autonomy, greater than the working day
Conclusion In short, I think the iPad has a tremendous potential for use in different settings : Personal leisure or business travelers.
It will become a major innovation if it succeeds in aggregating the various disparate communities: ebook reader, user NetPC ... and to create new applications such as this example of the Major Baseball League: iPad applications between the site Internet TV allows you to watch a game while viewing the statistics of a player or team.
An innovation can not be decreed: those are the users by adopting a solution that turns a new product innovation. It is they who will decide if the iPad is one. I think the machine has many assets to succeed, but only the market will be the judge.
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