The origin of this post resides in a reaction to the misinterpretation made by several consumer sites to a press Mediamétrie: increased traffic from the iPhone is due to a change of habit due to 3G.
Médiametrie is an organization that monitors the hearing of different broadcast sources: traditional TV and radio but also Internet. The study can be found here mediametry: http://www.mediametrie.fr/resultats.php?resultat_id=576&rubrique=net
study Médiamétrie
The study shows an increase in visits iPhone from between the first and the second fortnight of juilet 2008. This increase of 33% is important.
On statistical point of view, it corresponds to a mechanical change due to the increase in the number of iPhone: if we take the figures published by Goldman and Sachs (see this article: http://www.mobinaute .com/154722-goldman-sachs-67-000-iphone-ecoules-france.html ): Orange has sold 150,000 iPhone v1 (present before 17 July) and has sold 67,000 iPhone v2 during the first week. The number of iPhone therefore increases by 45%, we expect an increase in Internet traffic the same order, Médiametrie is 33%: we must allow time for Orange to activate iPhones v2 and their users to find their marks. These figures
mediametry do not mean much, at least not what this article in Le Figaro http://www.lefigaro.fr/societes/2008/08/13/04015-20080813ARTFIG00557-l- iphone-g-give-more-want-to-surf-on-web-.php : "Obviously, the connectivity of the new iPhone 3G offers better web experience than was offered with the previous version, whose connectivity is limited to the EDGE network, half as fast "
No, Médiamétrie figures shows that iPhone users 3G iPhone does not use them more than the v1. The speed difference is not a determinant of use. This does not mean that the experience of web browsing is not better with the iPhone 3G but it has not encouraged more users to use their iPhone.
Using Internet iPhone
An earlier study of mediametry (including the original no longer online, but there is a trace there: http://www.iphon.fr/post/2008 / 02/26/Les-habitudes-de-surf-des-possesseurs-diPhone-Francais-disseques-par-Mediametrie ) shows that users of the iPhone has internet use down : Internet consultation is traditionally stronger in the days worked. The study shows that iPhone users have Internet traffic that is growing by 26% at weekends (instead of down 15%).
The release of the iPhone 3G in the middle of July falls therefore misplaced, because it will not assess the behavior of Internet iPhones during the holidays: traditionally attendance down 12% from Médiamétrie. We could analyze whether the iPhone user consumes more or less on holiday internet.
figures published for July 2008 show peaks on Sunday 20 and Saturday 26 and Sunday 27. It remains So a view to use the internet significantly increases the weekend.
week of the iPhone user is likely to prefer the browser of their job, on weekends it tends to use more than the iPhone.
Since I do not think the average user of the iPhone does not have a PC / Mac at home: it would be interesting to understand the reason for this use:
- launch faster and lighter than the Using a PC
- use under the constraint of mobility: it is not at home
- more ...
Personally, this is the first answer.
iPhone platform fun
Another figure those are the 60 million applications downloaded from the AppStore in a month, we see that the game applications have pride of place as shown in this article mobinaute: http://www.mobinaute.com/154068-app-store-telechargements-taptap-revenge-netshare.html
Rankings iPhones applications which are paid or free are monopolized by gaming applications.
It is also surprising that the figures announced for key applications like Facebook, the game Tap-Tap Revenge is the order of a million downloads. These figures are
consistent with the use of Internet from an iPhone: its primary use is personal. Conclusion
If contrary to what some would suggest some sites quickly, the iPhone 3G has not yet revolutionized the habits of iPhone users, several trends suggest that the iPhone is essentially a flat -form of entertainment:
- iPod
- use Internet
- buying games
And despite all the efforts of Apple to allow commercial use of the iPhone 3G.
The fierce competition that seems to deliver the editors games and the catalytic effect of this competition that ensuring AppStore may reinforce this aspect of platform games.
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